The rise of the sharing economy has given birth to shared travel, but due to its high cost of car purchase and operation, profitability has always been an insurmountable gap in front of major companies.

 

Sharing cars has driven the development of the entire automotive industry, but now it is difficult to protect itself. As early as a year ago, when shared bicycles ushered in a wave of closures, some people predicted that shared cars would follow suit.

 

After Muggle travel, AUTOLIB’, and EZZY announced the cessation of service, another shared car brand was suspected of a bankruptcy crisis. Recently, some media broke the news that the road song is retreating from cities such as Nanjing. Unlike the high-profile entry into the shared car field, the retreat of the road song is quiet.

 

The news of a shared car failure has come out and seems to verify the prophecy.

 

Has the once-infinitely shared car really "running"?

 

In fact, the shared car has always presented a development situation of two days. Although the capital of all parties is generally optimistic about this market, from the perspective of the incumbent, profit is always an unsolved mystery.

 

Even so, it does not dispel the enthusiasm of new players. As of June 2018, there were more than 500 time-shared and shared car companies registered nationwide, with more than 100,000 vehicles operating.

 

In the whole country, some people have entered the game one after another, and some people have been eliminated.

 

High threshold for sharing cars in heavy asset mode

 

Similarly, in the emerging industries that are developing under the shared economy, shared bicycles and networked vehicles can rapidly expand their scale through financing in a short period of time, thus forming market accumulation. In contrast, the sharing of vehicles is slow, and the fundamental reason is the difference in operating modes. Turn. Different from the network car, only the driver and the owner are connected. The shared car enterprise needs to create an integrated operation mode of the car pile position.